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Sweepstake. In the United States, a sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. [ 1] Sweepstakes began as a form of lottery that were tied to products sold. [ 2] In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). [ 3]
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Officials are warning about voter registration scams ahead of the 2024 presidential election. Scammers are posing as get-out-the-vote groups in fake text messages.
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research.
The first prizes ranged from $1 to $10 and entrants had a 1 in 10 chance of winning. After the sweepstakes increased response rates to mailings, prizes of $5,000 [7] and eventually $250,000 were offered. [11] PCH began advertising the sweepstakes on TV in 1974. [8] [12] It was the only major multi-magazine subscription business until 1977.
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