Search results
Results from the Tech24 Deals Content Network
Celebrity branding. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity 's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1] Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser ...
For instance, Paloma Picasso, Paris Hilton, and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary. Likewise, some public figures' fragrances might overshadow their reputations, like Hennessy heir Kilian Hennessy and his By Kilian collection.
Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol. On August 1, 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements .
Britney Spears products. American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. [1] In 2001, she signed a deal with shoe company Skechers, [2] and a $7 ...
Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty, Inc. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling ...
Madonna fashion brands. An advertisement of M by Madonna in Germany. American entertainer Madonna has produced five fashion brands, beginning with a clothing range for fashion store H&M in March 2007. [1] She later created an enterprise, MG Icon LLC, a joint venture with her manager Guy Oseary and Iconix Brand Group which produces her lifestyle ...
Brand Book. v. t. e. A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. [1]
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.