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  2. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Strategic planning is an organization 's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains ...

  3. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    Strategy. SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. [ 1]

  4. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    ISBN 9781135186357. Retrieved 2018-06-17. Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view.

  5. Stakeholder theory - Wikipedia

    en.wikipedia.org/wiki/Stakeholder_theory

    Stakeholder theory. The stakeholder theory is a theory of organizational management and business ethics that accounts for multiple constituencies impacted by business entities like employees, suppliers, local communities, creditors, and others. [ 1] It addresses morals and values in managing an organization, such as those related to corporate ...

  6. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...

  7. Strategy map - Wikipedia

    en.wikipedia.org/wiki/Strategy_map

    A strategy map is a diagram that documents the strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid-1990s.

  8. Strategy - Wikipedia

    en.wikipedia.org/wiki/Strategy

    Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship" [ 1]) is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. [ 2] In the sense of the " art of the general", which included several subsets of skills including military tactics ...

  9. Starbucks sales tumble as customers reject high-priced coffee

    www.aol.com/starbucks-sales-tumble-customers...

    Consumers have reached their breaking point with $6 iced coffees and lemonades at Starbucks.. Starbucks sales dropped 3% globally at stores open for at least a year, including a 2% drop in its ...