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2. Marketing management - Wikipedia

   en.wikipedia.org/wiki/Marketing_management

   Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed] [1] [2] [3] Compare marketology, [4] which Aghazadeh defines in terms of ...

3. Chief marketing officer - Wikipedia

   en.wikipedia.org/wiki/Chief_marketing_officer

   A chief marketing officer ( CMO ), also called a global marketing officer or marketing director, or chief brand officer, [1] [2] is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the ...

4. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

5. How and when to hire your first product manager | TechCrunch

   techcrunch.com/2021/03/05/product-manager-hiring...

   Let’s start by working backward. Product managers often graduate into a CEO role or leave a company to become a founder. Like founders, talented product managers have innate leadership skills ...

6. Chief commercial officer - Wikipedia

   en.wikipedia.org/wiki/Chief_commercial_officer

   Chief commercial officer. The chief commercial officer ( CCO) (sometime referred to as the chief business officer) is an executive-level role, with the holder being responsible for the commercial strategy and the development of an organization. It typically involves activities relating to marketing, sales, product development and customer ...

7. Product manager - Wikipedia

   en.wikipedia.org/wiki/Product_manager

   Product manager. A product manager ( PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management. Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases.