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The path to 50% penetration. The U.S. increased e-commerce penetration in the last decade from 5% to almost 17%. Almost half of that increase happened in just the last year. While we don’t ...
Personalization and zero-party data become critical. One of the two key trends that defined e-commerce in 2021 was the dramatic change to data privacy initiated by Apple and how it tanked a key ...
Statista reports that e-commerce stood at 12.9% of total U.S. retail sales in Q4 of 2021, down from 13.6% in the previous year. It’s likely that a few quarters of growth was pulled forward and ...
An online shop evokes the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping.
The COVID-19 pandemic boosted U.S. online shopping by $183 billion, according to a new report by Adobe's e-commerce division, released this morning. This
The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, and by Steve Rubel to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them".
Quantifying the slowdown. From a Western-centric perspective, Amazon is the company to monitor to take the pulse of e-commerce. Well, Q3 news isn’t exactly brilliant: Both its operating income ...
Facebook Marketplace, the Craigslist-like service where users buy and sell with each other, now has one billion users, Mark Zuckerberg shared in an update during the company’s latest earnings ...