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  2. Markup (business) - Wikipedia

    en.wikipedia.org/wiki/Markup_(business)

    Markup (business) Markup (or price spread) is the difference between the selling price of a good or service and its cost. It is often expressed as a percentage over the cost. A markup is added into the total cost incurred by the producer of a good or service in order to cover the costs of doing business and create a profit. The total cost ...

  3. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage (a "markup") to the product's unit cost. Essentially, the markup percentage is a method of generating a particular desired rate of return. [ 1][ 2] An alternative pricing method is value-based pricing.

  4. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    Derivation of the markup rule. Mathematically, the markup rule can be derived for a firm with price-setting power by maximizing the following expression for profit : where. Q = quantity sold, P (Q) = inverse demand function, and thereby the price at which Q can be sold given the existing demand. C (Q) = total cost of producing Q.

  5. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    If margin is 30%, then 30% of the total of sales is the profit. If markup is 30%, the percentage of daily sales that are profit will not be the same percentage. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

  6. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Net profit margin is net profit divided by revenue. Net profit is calculated as revenue minus all expenses from total sales. Example. A company has $1,000,000 in revenue, $600,000 in COGS, $200,000 in operating expenses, and $50,000 in taxes. Net profit is $150,000, and net profit margin is (150,000 / 1,000,000) x 100 = 15%.

  7. Service parts pricing - Wikipedia

    en.wikipedia.org/wiki/Service_parts_pricing

    Cost based or cost-plus pricing is the approach of pricing service parts using cost as a base and then adding a standard markup on top to get the price for the service part. Cost based pricing is a popular technique and arguably still the most prevalent in the service parts pricing field.

  8. Startup branding: how much does it really cost? | TechCrunch

    techcrunch.com/2019/03/28/startup-branding-how...

    Rounds of feedback and iteration add cost, as does the size of the team you hire. Approximate cost: $5000-$15,000 (freelancers and small firms), $15,000-$75,000 (large firms). Website. This is the ...

  9. Market power - Wikipedia

    en.wikipedia.org/wiki/Market_power

    In economics, market power refers to the ability of a firm to influence the price at which it sells a product or service by manipulating either the supply or demand of the product or service to increase economic profit. [ 1] In other words, market power occurs if a firm does not face a perfectly elastic demand curve and can set its price (P ...