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  2. APA style - Wikipedia

    en.wikipedia.org/wiki/APA_style

    APA style (also known as APA format) is a writing style and format for academic documents such as scholarly journal articles and books. It is commonly used for citing sources within the field of behavioral and social sciences , including sociology, education, nursing, criminal justice, anthropology, and psychology.

  3. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed [ 15] market research to be the quintessence of marketing. Market research is a way that producers and the marketplace ...

  4. Case study - Wikipedia

    en.wikipedia.org/wiki/Case_study

    A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...

  5. White paper - Wikipedia

    en.wikipedia.org/wiki/White_paper

    White paper. A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.

  6. Use case - Wikipedia

    en.wikipedia.org/wiki/Use_case

    Outlines. v. t. e. In software and systems engineering, the phrase use case is a polyseme with two senses : A usage scenario for a piece of software; often used in the plural to suggest situations where a piece of software may be useful. A potential scenario in which a system receives an external request (such as user input) and responds to it.

  7. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  8. Exploratory research - Wikipedia

    en.wikipedia.org/wiki/Exploratory_research

    Exploratory research can add quality and insightful information to a study, and is vital to a study. It allows for the researcher to be creative in order to gain the most insight on a subject. Next, an outside audience will be used for this research, so it is a good opportunity for the researcher to know what works or what is not a productive ...

  9. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    A research design typically outlines the theories and models underlying a project; the research question (s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...