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The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive ...
Image Credits: Starbucks. Starbucks today is launching its blockchain-based loyalty program and NFT community, Starbucks Odyssey, to its first group of U.S. beta testers. The new initiative, which ...
Starbucks is the world's predominant multinational coffeehouse chain, selling specialty coffee, beverages, and assorted food in nearly 34,000 stores across 83 markets. [3] [4] The company is worth $100 billion as of 2021. [5]
Expanding Starbucks Rewards gives the chain access to customers’ data and ordering habits, which in turn helps the company target members with deals, a stated goal for the company.
Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi Internet access.
Starbucks will unveil its web3 initiative, which includes coffee-themed NFTs, at next month’s Investor Day event. The company earlier this year announced its plans to enter the web3 space ...
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The Starbucks mobile-payment app is reportedly saving user data, including email addresses, passwords and even your GPS location in plain text. Theoretically, anyone with access to your phone (and ...