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The first chat fiction platform, Hooked, was created by Prerna Gupta and Parag Chordia, who were writing a novel and decided to do A/B testing to gauge reader preferences. . They found that most of their target audience of teenagers failed to finish 1,000-word excerpts of best-selling young-adult novels, but read through stories of the same length written as text message conversations.
The app was incubated by Science, the maker of Wishbone and Slingshot. Tap It works a lot like the other chat fiction apps and costs exactly the same for the full experience.
Features. Hooked is a freemium smartphone app that allows users to write or read short stories made up of text messages between characters. [1] [2] CEO Prerna Gupta described the app as "books for the Snapchat generation" or "Twitter for fiction." [3] As of March 2019, the app had more than 40 million active users. [4]
Ola Electric, India’s largest electric two-wheeler maker, surged by 20% on its public debut on Friday, making it the biggest listing among Indian firms in two years. Shares of the… Space
To make your own custom Story, just head to the Stories page and tap the “Create Story” plus sign icon near the top right of the page. To contribute once you’ve joined a custom Story, look ...
Snap. Snapchat is finally opening up Stories to outside apps. Nearly a year after it was first previewed, the company is introducing App Stories, a feature that allows third-party apps to post ...
Westend61 via Getty Images. It's been a busy day for Snap at its annual Partner Summit. Not only has the company unveiled shopping updates and new Spectacles with built-in augmented reality ...
People have used social media as a news source for years, and Snapchat hopes to make the most of that reality. As Axios reports, Snapchat has launched a Dynamic Stories test feature that lets ...