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The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere -like shape. It is one of the most recognizable logos in the world.
A new visually distinct can silhouette, which heroes the iconic Pepsi can as an accessible brand for all. A modern, custom typeface reflects the brand's confidence and unapologetic mindset. The signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola with movement.
The Pepsi brand of soft carbonated beverages, owned by the PepsiCo Corporation of America, has a unique visual identity. The most recognizable part of it is a round emblem that combines three colors: red, white, and blue. They are presented as three even stripes, an iconic identity element.
The new logo, which replaces one used since 2008, has a bold "PEPSI" centered in a black-bordered circle over red, white and blue stripes. The current logo displays the word "pepsi" in a leaner...
Timely and timeless, the new Pepsi logo and visual identity system are more than a refresh. We introduced an electric blue and the black of Pepsi Zero Sugar to our cola’s classic colors alongside a modern, custom typeface that reflects the brand’s confidence.
Spanning over a century of visual evolution, the Pepsi logo encodes the history of American consumer culture in stylized iconography. Tracing the brand's symbolic transformations from pharmacy trademark to global emblem, themes of tradition and reinvention reveal tensions at the heart of capitalist mythmaking.
Pepsi is an iconic American soda brand, and their logo is just as recognizable as the sweet bubbles of their celebrated drink. Interestingly, the Pepsi logo has gone through a number of redesigns, with a complete shift in concept and feeling as the brand grew over time.
Pepsi logo (2008-2022): The current Pepsi logo was designed amid the birth of the iPod and reflected "the minimalist vibes at that time," Kaplan said.
Pepsi Unveils a New Logo and Visual Identity. Get an inside look at our iconic brand’s next era.
The history of the Pepsi logo is one of constant reimagination. Learn how this iconic beverage brand has mastered the art of rebranding to keep delivering the same flavors and experience that people love—throughout the long Pepsi logo history.