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According to new data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Department stores, as a result ...
In 2020, e-commerce sales will climb by 18% to reach $709.78 billion, representing 14.5% of total U.S. retail sales. The report didn’t delve deeply into the contributing factors as to why ...
According to figures from the U.S. Census Bureau, retail sales last quarter grew just 2.3% over the same period a year before. E-commerce, as a younger and smaller proportion of that (around 15% ...
An online shop evokes the physical analogy of buying products or services at a regular "brick-and-mortar" retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from another businesses, the process is called business-to-business (B2B) online shopping.
Conclusion. Amazon is trading at a higher valuation than Walmart. However, analysts believe that the growth prospects of Amazon’s e-commerce and AWS businesses support its premium valuation.
Virtual store research is an extension of the traditional methods of marketing research. [1] While marketing research employs techniques like focus groups, surveys and observation to better understand consumer decision-making, virtual store research uses these standard research techniques within a simulated store setting, delivered via computer.
In retail, affinity analysis is used to perform market basket analysis, in which retailers seek to understand the purchase behavior of customers. This information can then be used for purposes of cross-selling and up-selling, in addition to influencing sales promotions, loyalty programs, store design, and discount plans. [2]
Adobe’s data comes alongside other reports that indicate a huge jump in online shopping in April. For example, Bazaarvoice’s data, based on its network of over 6,200 brand and retail sites ...