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User interviews (also called in-depth interviews) are 30- to 60-minute conversations with a single participant, in which a researcher asks questions about a topic of interest to gain a deeper understanding of participants’ their attitudes, beliefs, desires and experiences.
When performed well, user interviews provide in-depth insight into who your users are, their lives, experiences, and challenges. Learning these things helps teams identify solutions to make users’ lives easier.
User interviews are an effective user research method for deeply understanding users and their experiences with your product. In this guide, we unpack everything from writing interview questions to conducting and analyzing your moderated sessions.
User interviews are a form of UX research that helps you gather user perspectives on a certain topic, understand how they navigate a digital experience, gain context into their behaviors and habits, and more. It’s a flexible tool that helps teams get to the why behind their product’s performance.
A user interview is a qualitative research method used to gather information and insights from users or potential users of a product, service, or system. It involves conducting one-on-one conversations with individuals who represent the target audience or user group.
A user interview is a qualitative research method where the researcher (the moderator) asks a potential or existing user (the participant) guided questions to understand how they interact with a product or service.
A user interview is a type of questioning, conversation, and observation with potential users of a design or product. It’s usually performed during early concept design, the ideation phase, or during a product redesign. User interviews are an example of qualitative user data.
How to conduct user interviews: step-by-step. Interviewing users is a lot like ice skating—it looks easy, but requires careful planning, practice, and balance.
User interview questions about the problem help you understand pain points, identify friction, and figure out potential solutions for the issues participants encounter. They’re how you hone in on the problem to create a user-focused solution. Examples of problem-focused user interview questions: