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2. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, hold present customers, counteract competition, and take advantage of opportunities that are revealed by market research.

3. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2] Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade ...

4. Buy one, get one free - Wikipedia

   en.wikipedia.org/wiki/Buy_one,_get_one_free

   The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.

5. Giftbit lets retailers create their own e-commerce currency

   techcrunch.com/2016/09/13/giftbit-lets-retailers...

   Once implemented, Giftbit can power any custom currency the business needs, whether that’s promo codes it’s distributing online, refund credits the customer service team needs to issue or even ...

6. The Coupon Network: Everything You Need To Know About The Web ...

   techcrunch.com/2010/07/31/the-coupon-network...

   Customers recall seeing a coupon promotion, so even though they might not be redeeming the offer, they are still purchasing your product. 4. All promotions need a little pain

7. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1][2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.