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A circle topped with a two-bar cross is a Nabisco logo that stands for a European symbol of quality. Experts believe the design for the Nabisco symbol arose from the Cross of Lorraine, which was carried by the Knights Templar during the First Crusade in the 11th century.
Nabisco (originally an abbreviation of National Biscuit Company) is a brand of cookies and snacks founded in June 19, 1898. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Mondelez International. The octagonal shape of the early Nabisco logo was taken from a Uneeda...
The oval and cross in the center of the pattern is actually a variant of the Nabisco logo, which, according to the web site of the Bernhardt Fudyma Design Group, has been in use since 1900:
Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top ("Orb and Cross" or Globus cruciger). It forms the base of its logo and can be seen imprinted on Oreo cookies, in addition to Nabisco product boxes and literature. [46]
The Cross of Lorraine design gave rise to the Nabisco logo, which eventually became the European symbol of quality. On the cookie you can see this logo as the circle that contains the brand name Oreo and a line crossed off by two dashes on top.
The word Nabisco replaces the N.B.C acronym inside the circle of the company coat of arms (logo). As was done during World War I, National Biscuit Company manufactures biscuits designed specifically for use by the armed forces during World War II.
The Nabisco symbol comes from the Cross of Lorraine, an important symbol with a long history. The Knights Templar used the cross in the 11th century during the First Crusade. The cross showed their faith and mission. Nabisco uses this symbol on Oreos to show respect for tradition and quality.
Nabisco came up with the idea in 1912 and created the legendary Oreo cookies. When they were first launched, they were called Oreo Biscuit. In 1921, they were renamed Oreo Sandwich.
Better known as Nabisco, it went on to introduce a number of popular consumer brands such as Oreo cookies and Ritz crackers. Bernhardt Fudyma was commissioned by Nabisco Foods to create the first major update of its familiar triangular corner seal since Raymond Loewy first developed it in the 1950s.
Interestingly, when the Oreo was first introduced by Nabisco in 1912, it used a much more organic wreath for its emboss, later augmented with two pairs of turtledoves in a 1924 redesign.