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2. Typography of Apple Inc. - Wikipedia

   en.wikipedia.org/wiki/Typography_of_Apple_Inc.

   Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.

3. Aqua (user interface) - Wikipedia

   en.wikipedia.org/wiki/Aqua_(user_interface)

   Aqua (user interface) Aqua is the graphical user interface, design language and visual theme of Apple 's macOS and iOS operating systems. It was originally based on the theme of water, with droplet-like components and a liberal use of reflection effects and translucency.

4. Logoist 2: Designing logos and more on your Mac - Engadget

   www.engadget.com/2014-12-22-logoist-2-designing...

   While designers are your best bet for getting a logo or other artwork that can truly "sell" your business to customers, the recently updated Logoist 2.1 ($29.99, on sale through December 27, 2014 ...

5. Susan Kare - Wikipedia

   en.wikipedia.org/wiki/Susan_Kare

   Susan Kare. Susan Kare ( / kɛər / "care"; born February 5, 1954) is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. [1] She was employee #10 and creative director at NeXT, the company formed by Steve Jobs after he left Apple in 1985.

6. The story of Apple's upside down logo - Engadget

   www.engadget.com/2012-05-21-the-story-of-apples...

   Former Apple employee Joe Moreno reveals the story behind the upside down logo. Apparently when Apple designed the PowerBook and (later with Steve Jobs) the iBook they discovered that if they ...

7. Fonts on Macintosh - Wikipedia

   en.wikipedia.org/wiki/Fonts_on_Macintosh

   Chicago ( sans-serif) was the default Macintosh system font in System 1–7.6. Also seen on LCD screens of earlier iPod models. Geneva (sans-serif) is designed for small point sizes and prevalent in all versions of the Mac user interface. Its name betrays its inspiration by the Swiss typeface Helvetica.