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  2. The U.K. has seen a blossoming in fashion rental startups in recent years, with the likes of Hurr (founded 2017), Hirestreet (2018), My Wardrobe HQ (2019), By Rotation (2019) and Rotaro (2019 ...

  3. Indie design - Wikipedia

    en.wikipedia.org/wiki/Indie_design

    The indie design movement is made up of independent designers, artists, and craftspeople who design and make a wide array of products − without being part of large, industrialised businesses. The indie design movement can be seen as being an aspect of the general indie movement and DIY culture .

  4. Alternative fashion - Wikipedia

    en.wikipedia.org/wiki/Alternative_fashion

    Alternative fashion. Alternative fashion or alt fashion is fashion that stands apart from mainstream, commercial fashion. It includes both styles which do not conform to the mainstream fashion of their time and the styles of specific subcultures (such as emo, goth, hip hop and punk ). [1] Some alternative fashion styles are attention-grabbing ...

  5. 2020s in fashion - Wikipedia

    en.wikipedia.org/wiki/2020s_in_fashion

    In the early 2020s, American indie kids adopted a youthful aesthetic, taking cues from Japanese kid-core subculture, indie pop, energy drinks, indie rock, and skater fashion. Self-proclaimed indie teenagers disapproved of fast fashion and sought vintage items, leading American and European teens to frequent thrift stores like Goodwill for ...

  6. Body404 wants to bring Chinese indie brands to the world

    techcrunch.com/2022/05/13/body404-valuation-50...

    Valued at $50M, Body404 wants to bring Chinese indie brands to the world. Over the past few years, Shein has taken over online fast fashion by exporting affordable wear from China to customers ...

  7. Gently’s shopping aggregator aims to remove friction of ...

    techcrunch.com/2022/09/26/gently-shopping...

    Today was Gently’s turn to announce its new capital infusion of $2 million in pre-seed money in a round that included over 20 investors like Jason Calacanis’s Launch, Bloom Tech’s Austen ...

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