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Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From a production standpoint, transmedia storytelling involves creating content [1] that engages an audience using ...
Viral marketing. Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. [ 1]
Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [ 1][ 2][ 3] museums, [ 4] libraries, [ 5] social work and health settings, [ 6][ 7] and communities. [ 8] They are thought to have educational, democratizing [ 9] and ...
At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest.
The term "Digital Marketing" was coined in the 1990s. Digital marketing was formally known as and referred to as ' online marketing ', 'internet marketing', or 'web marketing'. Worldwide digital marketing has become the most common term and has taken off in the business industry, especially after the year 2013.
Short Names From the 1940s Sometimes you want to give your baby a short , simple name. These one-syllable names are quick to say, but they pack a punch when it comes to liveliness and depth.
Rather, it’s the opposite. Reynolds’s big piece of advice to startups trying to market to their existing and potential customers is to treat them like intelligent individuals who are aware ...
Slug (publishing) In newspaper editing, a slug is a short name given to an article that is in production. The story is labeled with its slug as it makes its way from the reporter through the editorial process. The AP Stylebook prescribes its use by wire reporters (in a "keyword slugline") as follows: "The keyword or slug (sometimes more than ...