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2. TikTok turns to generative AI to boost its ads business

   techcrunch.com/2024/05/22/tiktok-turns-to...

   TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced on Tuesday that it’s launching a new “TikTok Symphony” AI suite for brands. The ...

3. TikTok's new ad products invite users to interact with taps ...

   techcrunch.com/2021/09/30/tiktok-new-ad-products...

   But TikTok parent company ByteDance has been making inroads in the global ad market, with annual revenue across its apps more than doubling in 2020 to reach $34.3 billion. In the U.S., TikTok was ...

4. TikTok introduces its first ad product to offer a revenue ...

   techcrunch.com/2022/05/04/tiktok-introduces-its...

   TikTok pitched its platform to advertisers at the NewFronts, where TikTok’s GM for its North America Global Business Solutions, Sandie Hawkins, and its Global Head of Business Marketing, Sofia ...

5. TikTok adds new targeting and boosting features to its ...

   techcrunch.com/2023/02/08/tiktok-adds-new...

   The company is adding a new feature that allows advertisers to drive traffic back to their TikTok page in order to show off a range of products or services. With this new Promote update, viewers ...

6. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising. Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information ...

7. TikTok is the fastest-growing social platform, but YouTube ...

   www.engadget.com/tiktok-is-the-fastest-growing...

   Although YouTube (especially) and Facebook retain their dominant status from the last poll in 2021, TikTok is the fastest-growing platform, with more than a third of adults now saying they use the ...

8. TikTok launches a new hub to help brands better connect with ...

   techcrunch.com/2023/05/09/tiktok-hub-brands...

   The launch of the new hub comes as TikTok has been furthering its push into the field of advertising. Last August, the company launched a new commerce ad suite called “Shopping Ads” to make it ...

9. TikTok ads will now include AI avatars of creators and stock ...

   techcrunch.com/2024/06/17/tiktok-ads-and-branded...

   TikTok says the new feature lets creators and brands communicate with global audiences. The launch comes as TikTok recently revealed that 61% of users have made a purchase either directly on ...