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A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and ...
Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...
Business analytics. Business analytics ( BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.
Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [ 1] Google launched the service in November 2005 after acquiring Urchin. [ 2][ 3]
4 lessons I learned about getting into Y Combinator (after 13 applications) Alex Circei is the CEO and co-founder of Waydev, a development analytics tool that measures engineering teams ...
Partner relationship management. Partner relationship management (PRM), used especially in IT and cybersecurity industries, [1] is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships. The most common types of channel partners include resellers, distributors ...
According to Forrester Research, business intelligence is "a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making." [ 11] Under this definition, business intelligence ...
Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]