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Northfield, Ill. – Kraft Heinz is still promoting its International Coffee line, even as the product is now part of Maxwell House, and no longer called General Foods International Coffee. The grocery line is on a top shelf at some Target Grocery stores, nearly 50 years after the product debuted.
General Foods International Coffee was a popular brand of instant coffee that was introduced by General Foods Corporation in the 1970s. It gained a loyal following with its wide range of flavors and convenient preparation.
Maxwell House International is a brand of flavored instant coffee beverages produced by the Maxwell House coffee division of the Kraft Foods corporation, based in the United States.
With General Foods International Coffee, consumers no longer needed to spend time grinding coffee beans, brewing coffee, or even adding creamer or sugar. The brand offered a one-stop solution that delivered a coffeehouse-like experience in the comfort of one’s own kitchen.
You can still find General Foods International Coffee, now sold under the name Maxwell House International, in stores such as Walmart and online. Recipes for recreating the original flavors at home are also available online, as well as sustainable options. How Long Has General Foods International Coffee Been Around?
General Foods International Coffees (1974) Three European coffee flavors arrive in America. In introducing General Foods International Coffees, we borrowed a few of the best coffee ideas the Europeans ever had.
In 1942 during World War II, General Foods Corporation, successor to the Postum Company established by Charles William Post, contracted to supply instant coffee to the U.S. armed forces.
General Foods was the world’s largest coffee producer, generating over a quarter of the company’s revenues. The company became #1 in coffee in Sweden, #1 in chewing gum in France. Old archrival Standard Brands was about half the size of General Foods.
Kraft, a one-time subsidiary of the tobacco maker, dropped the name General Foods from its corporate title a decade later, but kept the name on the coffee line -- until now.
General Foods International Coffees is a line of instant coffees that were first introduced in the 1970s. By the late '80s, they'd seemingly identified their target audience: middle-aged women who love to laugh and reminisce... and drink instant coffee.