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A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and ...
Partner relationship management. Partner relationship management (PRM), used especially in IT and cybersecurity industries, [1] is a system of methodologies, strategies, software, and web-based capabilities which help a vendor to manage channel partner relationships. The most common types of channel partners include resellers, distributors ...
Partner development is a customer-centric approach to business development. It draws from the customer development framework [broken anchor] popularized by Steve Blank. [1] Partner Development is a process by which a firm seeking to form partnerships approach potential partners in advance to reduce the risk of providing the wrong things. The ...
Wireless local loop. Wireless local loop ( WLL) is the use of a wireless communications link as the " last mile / first mile" connection for delivering plain old telephone service (POTS) or Internet access (marketed under the term "broadband") to telecommunications customers. Various types of WLL systems and technologies exist.
Microsoft Partner Network or MPN, formerly known as the Microsoft Partner Program or MSPP, is Microsoft 's partner network which is designed to make resources available to a wide variety of technology companies so they can build a business around Microsoft technologies. The program consists of 400,000 of partners, vendors and service providers ...
Strategic partnership. A strategic partnership (also see strategic alliance) is a relationship between two commercial enterprises, usually formalized by one or more business contracts. A strategic partnership will usually fall short of a legal partnership entity, agency, or corporate affiliate relationship. Strategic partnerships can take on ...
Definition. Operating partners are proven business leaders, functioning as either generalists or specialists, and have successful track records of creating value in operating companies. They are usually more capable of developing strategies and leadership teams than a deal-oriented partner. Most travel often to engage with portfolio companies ...
Many theorists have used it as a starting point for the development of their own theories. George Gerbner , the founder of the cultivation theory , expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [ 19 ]