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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players. Due in large part to the sale of its All Stars, the company began to expand and open more factories. [2] [11]
In 1991, LJO Inc. acquired the brand. Despite the split and selling of both companies, Converse kept the rights of the Jack Purcell line of shoes from the PF Flyers acquisition. Rebranded with the Converse name, Jack Purcell sneakers are still produced today. In 2001, New Balance purchased PF Flyers and re-launched the brand in 2003. [1]
Converse’s Chuck Taylor All Star is the most iconic sneaker of them all. Get 25% off select sale styles when you use the code CYBERWEEK before 3:00 PM EST on 11/27. Stuff a stocking with a new ...
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Throughout the 21st century, retail businesses in Canada have felt the pressures of foreign store expansions into the country, as well as a shift towards online retail. As a result, closures have been a mix of stores unique to the nation, as well as newcomers like Target Canada .
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