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Deprecating third-party cookies for 1% of Chrome users doesn’t sound like it would have a major impact, but as Google’s Victor Wong, who leads product for Private Advertising Technology within ...
But if all goes well, Google will continue rolling out Tracking Protection over the next few months until it has disabled third-party cookies for all Chrome users by mid-2024. Latest Stories Engadget
Google keeps promising to phase out third-party cookies on Chrome but not actually doing it. The company vowed to deprecate cookies back in 2020, pushing the date back to 2023 and then 2024. We ...
According to StatCounter's November 2023 report, Google's Chrome took up 62.85 percent of the worldwide browser market share, with Apple's Safari in second place at 20.04 percent, and Microsoft's ...
The delay gives the adtech industry more time to adapt to a post-tracking-cookie online realm — assuming the CMA is happy to let Google go ahead with the major retooling.
Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. In a blog post, Anthony Chavez ...
Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices ...
Karsten Weide, the chief analyst at W Media Research, said some publishers could suffer revenue losses of 20% to 40% as the deprecation of third-party cookies diminishes the effectiveness of ads.
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