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2. Levi Strauss - Wikipedia

   en.wikipedia.org/wiki/Levi_Strauss

   Levi Strauss. Levi Strauss ( / ˈliːvaɪ ˈstraʊs / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [ 1][ 2]

3. Levi Strauss & Co. - Wikipedia

   en.wikipedia.org/wiki/Levi_Strauss_&_Co.

   Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.

4. Jacob W. Davis - Wikipedia

   en.wikipedia.org/wiki/Jacob_W._Davis

   Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...

5. Levi Strauss’s outgoing CEO says his biggest mistake ... - AOL

   www.aol.com/finance/levi-strauss-outgoing-ceo...

   As many outgoing chiefs do, Levi Strauss’ Charles (or Chip) Bergh has been reflecting on his time at the company—and there’s one thing during his 13-year stint at the helm that he wishes he ...

6. Levi's uses lasers to give your jeans an eco-friendly finish

   www.engadget.com/2018-03-05-levis-laser-jeans...

   Levi's thinks there's a faster and more environmentally responsible way. It recently introduced Project FLX, a system that uses lasers to finish denim. The technique involves taking photos of the ...

7. Jeans - Wikipedia

   en.wikipedia.org/wiki/Jeans

   Jeans are a type of trousers made from denim or dungaree cloth. Often the term "jeans" refers to a particular style of trousers, called "blue jeans", with the addition of copper pocket rivets added by Jacob W. Davis in 1871 [ 1] and patented by Davis and Levi Strauss on May 20, 1873. Prior to the patent, the term "blue jeans" had been long in ...