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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [ 1 ] [ 2 ] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine .
In 2006, Iovine and close friend, hip hop musician Dr. Dre, co-founded Beats Electronics. Two years later, the brand launched its first official set of headphones. [5] In late 2013, they began development for, and in 2014, launched Beats Music, which went on to become the framework for Apple Music. [6]
The official announcement wouldn't come until May 28th, when Apple put a bow on its $3 billion purchase with a press release and photo. That price tag still represents Apple's most expensive ...
Apple is making things official: Dr. Dre's Beats Electronics belongs to Cupertino, and it cost them $3 billion. Rumors had circulated that CEO Tim Cook was interested in nabbing up the audio ...
Apple has indeed purchased Beats, which includes both Beats Audio hardware and Beats Music, the streaming radio service that was founded by rapper Dr. Dre and longtime music industry exec Jimmy ...
Ever since the rumors first broke that Apple wanted to buy Beats for $3 billion, the masses have uttered one universal word: Why? Apple Senior VP Eddy Cue and Beats CEO and co-founder Jimmy Iovine ...
HTC offloaded Beats Electronics in two chunks. The sale of the first stake resulted in a $4.8 million net loss, the second one generated $85 million in profit. But that 50.1 percent stake would ...
Now at Apple, Beats Electronics is leaving behind the design firm that made Beats synonymous in popular culture. The news came from Ammunition’s founder, Robert Brunner, in a blog post shortly ...