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Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46] Under Armour has come out with new styles for football uniforms. In October 2012, Under Armour created "The Wounded Warrior" project for football uniforms. [47]
Notre Dame athletics have been outfitted by Under Armour since 2014, and that relationship will continue after the school agreed to a new 10-year deal with apparel company.
In December 2011, Northwestern University announced a multiyear partnership with Under Armour as its official outfitter of the university's athletic program. Under Armour began outfitting the Northwestern Wildcats in 2012–13 and the partnership marked Under Armour's first with a Big Ten team. [ 7 ]
The Under Armour High School All-America Game is a high school football all-star game typically held in early January in the U.S. state of Florida created to spotlight the nation’s top high school seniors. The game was first played on January 5, 2008, and has been played annually at Tropicana Field in St. Petersburg, Florida or at Camping ...
The product allowance amount that Under Armour provides USC with started at $4 million from 2016-17 and has increased by $100,000 annually. That number will reach $4.9 million in 2025-26.
The Armour39 system will hit shelves on March 20th, with the module and strap bundle costing $150 and the watch $199. Edgar Alvarez contributed to this report. Under Armour has always touted the ...
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