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Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). [11] [5] [12] Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.
Shein knows investors around the world are increasingly focusing on ESG, so to prepare for a public listing down the road, it needs an ethical makeover. As part of its responsible sourcing ...
The e-commerce platform known for jaw-dropping outfit prices and savvy TikTok marketing is seeking $3 billion at a valuation of $64 billion, down from the $100 billion price tag in April ...
As Shein eyes an IPO, the company’s image needs a serious makeover.From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the ...
According to the company, that's part of its longstanding efforts to stay on top of the e-commerce market and tend to customer needs. Shein customers may have to wait 14 days for their orders to ...
The Shein business model revolves around low-cost, throwaway items that are constantly being marked down, with roughly 10,000 new products released per day. ... There is, for example, an entire ...
Whinston — who joined Shein in December 2021 — was one of many speakers at Sourcing Journal’s sustainability summit held Wednesday. Leaning heavily into Shein’s data, he aimed to l
Shein ( / ˈʃiːɪn / SHEE-in; styled as SHEIN; Chinese: 希音; pinyin: Xīyīn) is a fast fashion retailer. Founded in Nanjing, China, in October 2008 as ZZKKO by entrepreneur Chris Xu, Shein grew to become the world's largest fashion retailer as of 2022. The company is currently headquartered in Singapore .