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Diamond[ a] is a gemstone formed by cutting a raw diamond. Diamonds are one of the best-known and most sought-after gems, and they have been used as decorative items since ancient times. The hardness of diamond and its high dispersion of light —giving the diamond its characteristic "fire"—make it useful for industrial applications and ...
Diamonds can be sold already set in jewelry, or sold unset ("loose"). According to the Rio Tinto, in 2002 the diamonds produced and released to the market were valued at US$9 billion as rough diamonds, US$14 billion after being cut and polished, US$28 billion in wholesale diamond jewelry, and US$57 billion in retail sales. [108]
Ultimately, the De Beers campaign sought to persuade the consumer that an engagement ring is indispensable, and that a diamond is the only acceptable stone for an engagement ring. [33] The sales of diamonds in the United States rose from $23 million to $2.1 billion between 1939 and 1979.
Diamond jewelry sales peaked at $72 billion, based on data from Statista through 2013, and data from Bain & Co. To this day, and in this culture, it seems if you like it, you better put a ring on it .
Diamonds as an investment. An uncut diamond, not showing the prized optical properties of cut and polished versions. Popular brilliant cut. Diamonds were largely inaccessible to investors until the recent advent of regulated commodities, [1] due to a lack of price discovery and transparency. The characteristics of individual diamonds ...
In 2015, Blue Nile reported net sales of US$473 million and net income of US$9.7 million. Blue Nile promotes itself as a supplier of ethically sourced diamonds and endorses a zero-tolerance policy towards conflict diamonds. In the summer of 2015, Blue Nile opened their first showroom at Roosevelt Field Mall on Long Island, New York.
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