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Modelo, meanwhile, has seen exceptional sales growth for years, Barry said. One might assume Modelo’s ascension coincides with the rise of a Latin-centric, beer-drinking demographic.
Grupo Modelo is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. It is the importer of Anheuser-Busch InBev's products in Mexico ...
Modelo Especial is Grupo Modelo's second brand after Corona, and was first brewed in 1925. It is a pilsner-style beer that is available in both bottle and cans since 1966. It is second in popularity in Mexico and the company's third best seller in the USA. [14] [27] A light version, called Modelo Light, has been available since 1994. [28]
Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a ...
Sales of Modelo at grocery and beer stores have surpassed Bud Light’s over the course of 2023, according to newly released NIQ data, the first time Modelo has ever beaten Bud Light on a year-to ...
Corona is a Mexican brand of beer produced by Grupo Modelo in Mexico and exported to markets around the world. Constellation Brands is the exclusive licensee and sole importer of Corona in the fifty states of the United States, Washington, D.C., and Guam. Belgian company AB InBev owns the beer in all other worldwide markets and it solely brews ...
A boycott on Bud Light, the top beer brand in the United States, [ 1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [ 2][ 3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
Constellation's beer sales — driven by Corona, Modelo, and Pacifico — rose 14% in the most recent quarter. That marked a quicker pace than the 11% gain for the full fiscal year.
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