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Adidas AG ( German pronunciation: [ˈʔadiˌdas] ⓘ; stylized in all lowercase since 1949) [4] is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. [5] [6] It is the holding company for the ...
Adolf " Adi " Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor, and businessman who founded the German sportswear company Adidas. He was also the younger brother of Rudolf Dassler, founder of Puma. Dassler was an innovator in athletic shoe design and one of the early promoters who obtained endorsements from athletes ...
Kasper Rørsted. Born. ( 1962-02-24) 24 February 1962 (age 62) Aarhus, Denmark. Kasper Rørsted (born 24 February 1962) is a Danish business executive who has been the CEO of German sportwear firm Adidas since 2016. [1] On 22 August 2022, it was announced that he would hand over his role as CEO during the course of 2023.
Announcing a slowdown in revenues in the third quarter amid global supply-chain challenges and pandemic lockdowns, Adidas executives emphasized the various logistical and business challenges they ...
Adidas is launching a new program to help schools redesign logos and mascots that use Native American imagery. Adidas offers design resources to schools that want to get rid of their offensive mascots
Adidas is only the latest company to learn this lesson the hard way. As first reported late last week , the shoe maker is shuttering its digital sports organization and reshuffling the remainder ...
The acquisition of Runtastic gave Adidas a major boost in its fitness tech efforts, and it didn't hurt that the $238 million purchase included Runtastic's 100-million-plus user base. Since 2015 ...
Adidas CMO Eric Liedtke is hopeful that it’s going to change over the coming years. “Ultimately, we're still ramping up the innovation. It will be faster, more limited material. Ideally, the ...