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Gucci’s new experience teams a set of virtual spaces with a set of digital branded items in an effort to immerse Roblox users inside a world that feels unique to the Gucci brand and Roblox ...
The digital-only items were part of a limited Gucci collection for Roblox, a step by the fashion house that prides itself on Italian craftsmanship to enter an expanding virtual space where many of ...
From Gucci and Vans to Ralph Lauren and Nike, Roblox already has luxe brands lined up to court young users, but more visual fidelity could help those shoppables pop.
From Gucci selling digital items in Roblox to Vogue's virtual fashion spread starring Gigi Hadid, the two industries are increasingly overlapping to capture a young, tech-savvy audience.
Roblox, the online platform that blends gaming, social media, and remote user-generated content creation, was one of the big winners early in the COVID pandemic as millions sought to bond virtually.
On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current iteration, Nikeland includes minigames such as tag, dodgeball and the floor ...
Roblox occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform. [36] Roblox operates annual Easter egg hunts [43] and also hosts an annual event called the "Bloxy Awards", an awards ceremony that also functions as a fundraiser. The 2020 ...
Roblox is bringing avatars old and new together under one banner, but it’s totally possible to keep the blocky, classic style with an R15 avatar. The older-style avatars can still look lo-fi and ...