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2. Under Armour’s HOVR smart running shoes are more than just a ...

   www.engadget.com/2018-02-09-under-armour-hovr...

   The Sonic and Phantom HOVR connected sneakers are available now for $110 and $140, respectively. And if you like the shoes but don't care about making them work with the Map My Run app, Under ...

3. Under Armour's HOVR connected shoes aim to make ... - Engadget

   www.engadget.com/2019-02-01-under-armour-hovr...

   1 / 3. Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a ...

4. Under Armour - Wikipedia

   en.wikipedia.org/wiki/Under_Armour

   Under Armour was founded on September 25, 1996, by Kevin Plank, a then-24 year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother's basement in Washington, D.C. [ 4] He spent his time traveling along the East Coast with nothing but apparel in the trunk of his car ...

5. Under Armour edition of Samsung's Galaxy Watch Active 2 ...

   www.engadget.com/2019-10-11-samsung-galaxy-watch...

   Like Under Armour's connected HOVR running sneakers, the Galaxy Watch Active 2 UA Edition is designed to make you a smarter runner and work without being paired to a smartphone. This means you don ...

6. Under Armour launches two new pairs of connected running shoes

   techcrunch.com/2018/01/09/under-armour-launches...

   That said, the new Hovrs are actually pretty reasonably priced as far as running shoes go, so no big deal if the whole smart bit doesn’t work out for you. The Phantoms run $140 and the Sonics ...

7. Snapchat lets you take a photo of an object to buy it on ...

   techcrunch.com/2018/09/24/snapchat-amazon-visual...

   In the video demo above, you can see Snapchat identifying Under Armour’s HOVR shoe (amongst all its other models), and the barcode for CoverGirl’s clean matte liquid makeup.