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General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [1] Early editions of the cookbook were ostensibly ...
Marjorie Husted. Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) [ 1] was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time. [ 2][ 3]
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Preheat the oven to 350°F and generously spray a 9-inch pie plate with nonstick cooking spray. Sift together the flour, cornstarch, baking powder, and salt in a mixing bowl and form a well in the ...
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