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H&M is the second-largest international clothing retailer after Inditex. [ 11][ 12] H&M was founded by Erling Persson in 1947 under the name Hennes. The company's current CEO is Daniel Erver who replaced former CEO Helena Helmersson in January 2024. [ 13][ 14][ 15]
Comme des Garçons for H&M tuxedo jacket, 2009. The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the line "Comme les garçons et les filles de mon âge" ("like the boys and girls my age"). [7]
ASOS plc (/ ˈ eɪ s ɒ s / AY-soss) [4] is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. [5] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
Old Navy is an American clothing and accessories retailing company owned by multinational corporation Gap Inc. [ 3] It has corporate operations in the Mission Bay neighborhood of San Francisco, California. The largest of the Old Navy stores are its flagship stores, located in New York City, Seattle, Chicago, San Francisco, Manila, and Mexico City .
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The brand is described as "creating contemporary minimalist collections for mid-range prices" [ 2] for women and men. COS is an abbreviation of “Collection of Style.”. The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, and of using sustainably sourced materials for its products. [ 3]
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