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Competitive intelligence ( CI) is the process and forward-looking practices used in producing knowledge about the competitive environment to improve organizational performance. [1] CI involves systematically collecting and analysing information from multiple sources and a coordinated CI program. [2] It is the action of defining, gathering ...
Commercial Intelligence (CI) is the process of defining, gathering, analyzing, distributing accurate, and relevant intelligence regarding the products, customers, competitors, business environment, and the organization itself. [1] This methodical program affects the organization's tactics, decisions and operations.
Intelligence analysis is a way of reducing the ambiguity of highly ambiguous situations. Many analysts prefer the middle-of-the-road explanation, rejecting high or low probability explanations. Analysts may use their own standard of proportionality as to the risk acceptance of the opponent, rejecting that the opponent may take an extreme risk ...
They examined two competitive intelligence processes: Competitive Strategic Business Intelligence (CIAD) and Competitive Technical Intelligence (CTI). According to April and Bessa, CIAD is a linear process where the intelligence product moves upward through the layers of the organization. In contrast, CTI is a more networked model.
Market intelligence ( MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...
Technology intelligence. Technology Intelligence (TI) is an activity that enables companies to identify the technological opportunities and threats that could affect the future growth and survival of their business. It aims to capture and disseminate the technological information needed for strategic planning and decision making.
Consulting with competition, consumer protection and technology attorneys can empower companies to thrive in the age of AI through five core services: Advise on processes to identify and preserve ...
Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.
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