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Bernardo Vieira Hees is a Brazilian businessman. He held the position of chief executive officer (CEO) of The Kraft Heinz Company until stepping down on June 30, 2019. [1] He previously was CEO of The H.J. Heinz Company, Burger King Corporation, and America Latina Logistica, Latin America's largest railroad and logistics company.
In 2001, NutriAsia partnered with American company H.J. Heinz Company (now Kraft Heinz) to form the joint venture Heinz-UFC Philippines, Inc., which operated until 2006. [7] In 2006, the company acquired Heinz's 50 percent stake in the joint venture and would be renamed as UFC Philippines, Inc. [8]
Kraft Foods has marketed Velveeta as an ingredient for chile con queso and grilled cheese sandwiches. [13] [14] It is sold in the United States, Canada, Panama, Hong Kong, the Philippines, and South Korea. In the 1930s and 1940s, it was sold in the United Kingdom and Germany as "Velveta". [15]
The company is now run as part of Heinz Watties Limited, a subsidiary of Kraft Heinz. The company employs over 200 people in its two factories. The Dunedin North factory has operated on the same site since 1925; the East Tāmaki site in Auckland was opened in 1972 and now contains the current head office.
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Altria Group (formerly Philip Morris) spun off remaining shares of Kraft Foods to Altria shareholders in 2007. On November 4, 2015, owner Kraft Heinz announced it would move the Oscar Mayer headquarters and the company's U.S. meats business from Madison to Chicago.
Jell-O, stylised as JELL-O, is an American brand offering a variety of powdered gelatin dessert (fruit-flavored gels/jellies), pudding, and no-bake cream pie mixes. The original gelatin dessert (genericized as jello) is the signature of the brand.
The proposed partnership with Primal Kitchen is consistent with Kraft Heinz’s vision to be the best food company, growing a better world. The Primal Kitchen team has built an amazing portfolio of the world’s best-tasting, health-enhancing, real-food pantry staples.” Paulo Basilio, the president of Kraft-Heinz said in an interview.