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The Dollar Thrifty Automotive Group was separated into two subsidiaries, Thrifty Car Rental and Dollar Rent A Car, under the Hertz Corporation. Each operates with its own sales, marketing, rental fleets, and franchise locations from Hertz's headquarters in Estero, Florida under President and CEO Kathryn V. Marinello .
Along with car, truck, and crossover rental services, Dollar Rent A Car provides ski racks, child safety seats, navigation, and operational support to renters. [38] As of February 2017, Dollar Rent A Car and Thrifty Car Rental maintained 1,500 franchised branches, 840 of which are in the United States and Canada. [39] [40]
advantage .com. Advantage Rent a Car is a privately held American car rental company headquartered in Orlando, Florida . The company was founded in 1963 by Kenneth and Helen Walker as "$3.99 Car Rentals" and quickly expanded by purchasing several different car rental companies. In 1984, the various car rental brands were consolidated under the ...
Consumers may want to buckle up for a bumpy ride as consolidation hits a new level in the car rental industry. Analysts predict that the $1.2 billion merger of Hertz Global Holdings and Dollar ...
Hertz Global Holdings, Inc. (formerly The Hertz Corporation ), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental . It is one of the three big rental car holding companies in the United ...
On December 23, 1997, Chrysler spun off its car rental operations into the Dollar Thrifty Automotive Group with an IPO, as part of an effort to reduce operating expenses at Chrysler. [ 7 ] [ 8 ] [ 9 ] By the end of the 1997 fiscal year, Dollar Thrifty Automotive maintained 872 locations in the United States and employed a staff of 5,400.
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