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Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12. Justice began with operating retail ...
Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice. [1]
Over the next couple of years, over 500 Limited Too stores were rebranded as Justice and a handful shut down. If you’ve ever been inside a Limited Too or a Justice, you know they looked pretty ...
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
Delia's, Inc. (stylized as dELiA*s) is a lifestyle brand of apparel & accessories, primarily targeting girls and young women. From its founding in 1993 through the early 2010s, Delia's was an independent retailer and direct marketer, and in its prime was the leading marketer to 10 to 24-year-old females in the United States, with labels for preteen girls (#deliasgirls) 7-13 and girls between ...
Gurl.com (pronounced "girl dot com"; formerly stylized as gURL.com from 1996 to 2011) was an American website for teenage girls that was online from 1996 to 2018. It was created by Rebecca Odes, Esther Drill, and Heather McDonald as a resource centered on teen advice, body image, female sexuality, and other teen-related concerns.
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